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What goes into a name?

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The game that I'm working on is nearing alpha release. Aside from cementing a couple of features and smoothing some rough edges, there's one thing that my game really needs: a title. I have a fairly clear idea of what the game is about, and a solid understanding of the mechanics at play, but I don't know how to turn all of that into a name. So my questions are these: How important do you think a game's name is to its reception and maybe even its success? How much do you think that a game's name needs to reflect the game's story, mechanics, etc.? Are there any games with names that you think fit so well that, if the game were named otherwise it would have made some amount of difference to you? Are names really not important and am I overvaluing this decision? (I'm not asking for help naming my game, just about impressions of game names).

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