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Campaigns, Length of Levels in an 'Infinite' Runner Game

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Hi, I'm currently working on an infinite runner game, which like every infinite runner game will have an infinite runner mode . However, I also wanted to add a story in there, and hopefully, make it more interesting to the player. I wanted to do this via a campaign mode. It would be short, about 5-7 levels. It would introduce the character to the world, controls, items, and tell them a story that they would enjoy. After completing the campaign, free play mode would be unlocked and you could shoot for those high scores. My question is this. Is there a recommended 'length of a level' in such a game. I haven't seen many infinite runners that are level based, since that is an oxymoron. Is there a general rule of thumb that says make it X number of screen lengths? I would really appreciate any input here, but I don't want to make them too short, and I don't want to make them too long either. Right now, I'm just going to design the campaign levels, try and accomplish the goal of the level, introducing the player to whatever I want them to see, and move on. I realize this a vague question, but I would really appreciate any and all feedback. Thank you!

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