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Is it possible to sell a serious game to a brand but retain full IP ownership rights?

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Hello, I am developing my first game which is a serious game about renewable energies. Basically, my idea is to sell the game usage rights(of a branded version) to a National Electricity Company (in a small European country aka Portugal). Then use the core mechanic to produce a paid (PC) version to sell worldwide. This version will have different graphics, different in-game goals, more depth but the same core mechanic. What do you think about this? Does this route make sense to you?

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