With the Mobile technology taking our lives by storm, the average time spent by people on their phones has increased almost five times over the past few years. Therefore, mobile games are one of the main reasons why so many people spend their time on their smartphones. The primary reason behind the success of mobile games is they are portable enough and provide the best forms of entertainment at any time.
As per quarterly update of Global Games Market Report, the mobile gaming industry will scale $108 billion in revenue this year, an increase of 7.8% from last year. The trends are expected to grow more in the coming years. This rapid growth in the gaming industry has led to the growth of a number of mobile app development companies offering wonderful apps in the mobile games space. But with faster growth, there are more risks and competition too. Hence, every mobile app development company needs to focus majorly on the mobile app marketing strategies and marketing trends.
For any mobile app development company, planning a proper app development plan and marketing strategy becomes a must. However, these are not only the points a mobile app development company considers. Other than this, it has to keep up with the latest trends in the mobile apps as well. So, while following the process, consider some of the top trends in the mobile gaming apps.
Messaging Apps
Messaging has been a medium for communication for decades. But with the technology acing, they have taken over the mobile app industry majorly. Some famous messaging apps like WhatsApp, Hike, Snapchat, and Facebook Messenger are amongst the top 10 most used mobile apps. Study and statistics believe that in the coming years, messaging apps will take over social networks. Also, the Instant messaging apps will become the connection medium of the future.
Android Instant Apps
After Google introduced the concept of Android instant apps, this has slowly become a common trend in 2017. The feature of Android instant apps is that it works without installation. Such apps provide quick mobile experience and utilize no space in the mobile devices. Thus, many mobile app development companies are into developing instant apps. We will be seeing a massive increase in the near future in the number and quality of instant apps.
Mobile Security
The mobile app development companies will continue to invest in mobile apps and spend more on mobile marketing. During this, mobile security is the most important factor they should consider.
Security remains a concern for the smaller apps to the larger ones. More the security more will be the number of users involved and thus, there have to be more market values.
Big Data Big Data is one of the leading marketing trends for the year 2017, as per Smart Insights. There has been a tremendous rise in the big data marketing apps for mobile app marketing. This has helped the brands to get the customer insights and predictive analysis. Big data is the key to mobile marketing. As per Business Insider, big data shape the growth of the mobile app marketing. It depends on how the businesses deal with big data and how they utilize it to get better with mobile app marketing strategies.
IoT marketing applications
IoT is the new marketing trend in the league. As expected, by 2020, there will be more than 75 billion connected devices. This means better and effective communication by 2020 than the total number of people. However, how brands use this new concept to connect and bring more customers via the marketing is a significant trend.
Augmented Reality.
The best example of Augmented Reality games is Pokemon Go and also the Snapchat Spectacles. It is expected that such technologies like virtual reality and augmented reality will strongly impact the mobile marketing. Thus, slowly and gradually, marketers and the mobile app development companies will understand the importance of AR and accept this trend to reshape the process of mobile marketing.
Social Media - Mobile only
There has been a rapid growth in mobile marketing due to this trend. Messaging platforms like WhatsApp, Snapchat, and Instagram have evolved and have been widely accepted by the users.
This leads to a major trend in the mobile-only social networks. And in future, we can see more social networks switching to mobile-only s apps. There is a possibility that there will be new entrants in the mobile market.
Artificial Intelligence
Artificial intelligent apps will be the next big thing for the mobile marketers. This is soon going to be the biggest trends in mobile app marketing. Apps like Google Now, Siri, Cortana are already available in the popular app stores that work on the artificial intelligence domain.
To get a future hold of mobile marketing, it becomes essential for a mobile app development company to find ways to capitalize on these marketing trends.
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